For us, it is vital that we give back what we take by looking at fashion as part of the circular economy. It’s based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. We aim to eliminate waste by designing with longevity ensuring the garment remains in perpetual cycles of use and reuse.

A garment’s life cycle begins with the fibre or crop it’s made from. We then consider how and where it’s woven, knitted or tanned into the fabric we use. Knowing the provenance of the materials we use has never been so important and we consider every element to create kinder clothing.

Find out more about Our Fabrics >

In order to allow you to make an informed choice, we offer insights into the sustainable attributes for each item in our collection.

Ethically made

Ethically made

Garments that are ethically made have come from factories that have signed our code of conduct ensuring the highest ethical standards are met. These include living wages, safe conditions, regulated working hours and strictly no child labour
Low impact

Low impact

Fabrics that are given a Low Impact status, are those in which the fibres have low water consumption, low green house gas emissions and a smaller environmental footprint overall. It is to be used as a guide to making greener choices
Raw Material Traced

Raw Material Traced

Our natural raw materials such as organic cotton, wool and leather have full visibility back to the farm and region they originated from. For synthetic raw materials such as polyester, elastane and polyamide, we have full visibility back to the factory and region where they were originally created
By-product

By-product

All the leathers we use in our collections are by-products. No animal is killed for our leather
Mulesing free

Mulesing free

The practice of mulesing is an unnecessary and painful process for sheep. Therefore we only work with mills that source their wool from mulesing free suppliers
Natural Fibres

Natural Fibres

Natural fibres are materials made from naturally occurring substances produced by plants and animals and they are biodegradable
Made in Europe

Made in Europe

Products with this certification are solely Made in Europe. The total distance travelled as a garment is greatly reduced compared to production in countries further away. This minimises the carbon footprint in order to minimise our impact on the planet
Low Impact Dyes

Low Impact Dyes

Low impact dye doesn’t contain any toxic chemicals or heavy metals and doesn’t require toxic mordants which are substances that fix dyes to fabrics. They require significantly less water during the dyeing process, which reduces overall water consumption and waste
Recycled Materials

Recycled Materials

Recycled materials from old garments, scrap fabrics and plastic waste have been used in the production of the garment
Organic

Organic

Organic means that the clothing is made from raw materials raised or grown in compliance with organic agricultural standards. Organic clothing may be composed of cotton, hemp, ramboo, ramie, wool, as well as other natural fibres. Textiles with this credential require a certification in agricultural standards such as OCS for organic cotton
Upcycled

Upcycled

Upcycling means making new garments by incorporating left-over fabric waste. It gives a new life to old items in your wardrobe and extends the life of the materials to reduce waste
Vegan

Vegan

Garments which do not contain any animal derived material and weren’t produced involving any animal
Low Carbon

Low Carbon

We use tools provided by the Sustainable Apparel Coalition to work out exactly how much Carbon is emitted from each of our garments throughout its journey through the supply chain. The Low Carbon credential is granted to products that release fewer than 10kg CO2 per kg of fabric produced
Low water use

Low water use

Water is a precious natural resource. Natural fibres such as cotton tend to be the most water heavy. We are constantly working towards offering more fabrics with smaller water footprints such as organic cotton, linen, Tencel, Lyocell, Ecovero, Econyl, Greencash, Newlife and recycled synthetics. We use tools provided by the Sustainable Apparel Coalition to work out exactly how much water is consumed by each of our garments throughout its journey in the supply chain. The Low Water Use credential is granted to products which consume fewer than 10 cubic metres of water per kg of fabric produced

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